· Founded in , American Writers & Artists Institute (AWAI) is a leading provider of copywriting training programs. Known within the industry as a go-to resource for Marketers, Creative Directors, Business Owners, AWAI · There are dozens of websites that offer writing services for varying costs. All you have to do is search content writer or copywriter or content marketing writer website and you will get thousands of hits. However, when it comes down to it there are essentially three categories of writing works, primarily based on price · You're about to see some examples of copywriting that made my jaw drop –– hopefully they make your's drop too. If you find that you like this post, you should check out my top-secret copywriting guide that teaches marketers, entrepreneurs and snow cone vendors how to sell like hell with the written word
The Complete Guide To Website Copywriting ( Edition)
You're about to see some examples of copywriting that made best copywriter websites jaw drop —— hopefully they make your's drop too. If you find that you like this post, you should check out my top-secret copywriting guide that teaches marketers, entrepreneurs and snow cone vendors how to best copywriter websites like hell with the written word.
There is a lot of magic in Basecamp's landing page. While the headline is money, what I love most is the email opt-in. What makes this killer copywriting? While today Sunkist is a mega-brand, there was a best copywriter websites of time where they were growing more oranges than their customers were eating. They actually had to start cutting orange trees down. They ended up hiring an advertising genius named Albert Lasker who introduced American's to the idea of "orange juice".
He patented an orange juice extractor, best copywriter websites, sold it for. The campaign name? Drink an Orange. It's a concept that is anything but new to us today, but back then it made for killer copywriting. Last week, I was in Salt Lake City Utah getting my ass kicked on the slopes of Snowbird Ski Resort. While I was there, I fell in love with their billboards. They curated negative reviews and turned them into advertisements.
Well played Snowbird. Well played, best copywriter websites. I am a little biased here because I have worked with them in the past, but The Hustle does a lot of things from a copy standpoint really well. My personal favorite is their email opt-in page —— "Your smart, good looking friend that sends you an email each morning with all the tech and business news you need to know for the day. Anytime you are making a change to your body, you want people to notice but not so much that they question whether or not it is fake.
You want people to notice the 6-pack not the liposuction. You want people to notice a thicker head of hair not that you are using Rogaine. The same can be said for women who are getting their hair colored. On Medium's "Our Story" page, they have taken everything we hate about social platforms, crossed it out in red ink and wrote down everything we would like to see. This is simple yet killer copywriting. Everything about Squarespace is lovely. Like Basecamp, I really love the email opt-in here.
Harry's is revolutionizing the shaving industry as we know it by introducing a completely new idea —— men's razors delivered right to your doorstep. Anytime you are introducing a foreign concept to your customers, you need to do a great job of explaining it. One way to do this is through simple and concise copy. Harry's has killer copywriting because they keep it simple.
They don't get flowerly, best copywriter websites. They don't try and impress you. They just attempt to explain what they do in the easiest best copywriter websites possible. Like Harry's, RXBAR is another company that has reaped the rewards of simple and concise copy. Previously, protein bars have been complex. Half of the ingredients you read on the back of them can't be pronounced. RXBAR decided to create a bar that was just that a protein bar.
They kept it simple and created killer copywriting to further highly this simplicity, best copywriter websites. How about that ending line? Baron Fig best copywriter websites a small online business that sells beautifully crafted notebooks. I appreciate how their story utilizes some humor. If you've never heard of J. Peterman's, you should introduce yourself now.
Their online store offers an experience like no other. All of their clothes are displayed in the form of vintage drawings versus actual product pictures. Out of the 17 brands I have listed in this article, I think J.
Peterman's does the best job of combining lovely imagery with killer copywriting to pack a pretty punch. Nothing screams simplicity like Hiut's slogan —— "Do One Thing Well. I love everything about this Lion Matches' vintage advertisement. Through killer copywriting best copywriter websites made a match out to be the most valuable product in the world. Actually, it might be the most valuable product in the world?
I couldn't find the official website of "Universal Barber Shop", but what a great idea for a street advertisement. Not going to get too far into the weeds here, but this is another example of how humor can sell. Full disclosure I actually wrote this product copy for the Aubrey Marcus Collection.
I'm not going to brag about how great I think it is although I do think it is great. But, if you are digging it, best copywriter websites, get in touch with me here. I would be happy to sling some copy for you too.
This is killer copywriting because it is humor that best copywriter websites way to a realization in the customer. At first glance, you read it and smirk. Then, as the copy sets in you come to the realization that wait Corvette is right they don't write songs about Volvos.
This copy makes every copywriting bone in my body shake with delight. It's punchy. It's funny. It's edgy. It's killer copywriting. When writing copy, never be afraid to get a little edgy. It can sell best copywriter websites hell. Alright, so that's all I've got for you today. But, don't be sad. This certainly won't be the last Killer Copywriting post I write. If you want me to let you know next time I put something like this together join my email best copywriter websites below.
Or, if you want me to write copy for you, send me an email right here. By Cole Schafer. You gotta check this out -- Sticky Notes is my email list reserved strictly for entrepreneurs and creatives looking to sell like a Florida Snow Cone Vendor on the hottest day of the year.
one minute, please? after her. sticky notes. chasing hemingway. Riff on advertising, best copywriter websites, writing, creativity and life best copywriter websites. Basecamp's Latest Landing Page. Albert Lasker's "Drink an Orange" Ad Campaign with Sunkist.
Snowbird Ski Resort's "One Star" Ad Campaign, best copywriter websites. The Hustle's Email Opt In Page. Miss Clairol's Hair-coloring. Medium's "Our Story" Page. Squarespace's Free Trial Landing Page. Harry's Shave Plan Product Copy. RX Bar's Packaging. Baron Fig's Our Story Page. Peterman's Sales Copy.
Hiut Denim Company's Slogan.
10 Website Copywriting Best Practices EVERY Marketer Must Know
, time: 9:1024 Professional Copywriter Portfolio Websites
· You're about to see some examples of copywriting that made my jaw drop –– hopefully they make your's drop too. If you find that you like this post, you should check out my top-secret copywriting guide that teaches marketers, entrepreneurs and snow cone vendors how to sell like hell with the written word 5 Best Websites For Copywriters • Brand Glow Up · Founded in , American Writers & Artists Institute (AWAI) is a leading provider of copywriting training programs. Known within the industry as a go-to resource for Marketers, Creative Directors, Business Owners, AWAI
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